Sharp Air Purifier Review
Launching our first Air Purifier Review – 5-Key Factors Model, we are starting with the Sharp Air Purifier Review.
In our previous post, we dealt at great depth about the Scientific Peer Review that is lacking in the ionic air purifier industry. In this regard, we have included Scientific Peer Review as a fifth key factor in our model. This is even though it will draw a blank. We would be thrilled if the empty space will set off a budding scientist or researcher to produce the first independent scientific peer review for an ionic air purifier technology. If I want to be noticed, being the first with a scientific peer review in a multi-million industry seems a logical choice.It would not surprise if every marketer of an ionic air purifier will then quote me!
Our Sharp Air Purifier Review of several articles will include all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:
(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.
Soon to be a century old, Sharp is a Japanese company with a solid track record. In business, that speaks volumes, which explains why we picked Sharp for our first review. The introductory article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and a concise overview of their unique ionic air purification technology.
Apart from impressive history, what caught our attention was the fact that Sharp seems genuine in being transparent with information. Not that there is complete transparency, but there is enough to outshine others.
Sharp Air Purifier Review – Unusual Insight of Marketing Strategy
Amazing transparency at a level seldom seen before, the marketing strategy for Plasmacluster Ion Technology is revealed! Sharp detailed its phased marketing approach on 16 January 2009 as follows:
(a) Phase I
Focus on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.
(b) Phase II
Focus on “academic marketingâ€, a method that obtains scientific evidence of the efficacy of a certain technology through cooperative research with leading academic institutions and developing consumer products based on this proof that can be independently verified. Sharp worked with 13 academic research organizations globally to scientifically demonstrate the efficacy of Plasmacluster Ion technology against 27 pathogens and harmful substances, including allergens, mold, odors and airborne bacteria and viruses.
(c) Phase III
Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces. As of 16 January 2009, Sharp is working with 24 different companies with a view to incorporate Plasmacluster Ion technology.
These include wide-ranging products such as electric bathroom heater/ventilator/dryer, gas fan heater, air sanitizer, mist sauna, whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, car air conditioners, railcar air conditioners, smoke control systems, elevators, toilets, etc.
Our Sharp Air Purifier Review include several articles. These comprise an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing†that Sharp has carefully honed into an art and also a peek into their future. The definition of academic marketing is in our Ezine article which you can access via the widget on our blog.
No fanfare, but it seems fairly obvious that Sharp is quietly working to dominate the ionic air purifier industry. Their massive investment in the ever-improving state-of-the-art technology and their intense determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.
Follow our complete, Sharp Air Purifier Review at The Ionic Air Purifier Blog.